New breed of company executives takes on United Way cause

2019 LE Session .jpeg

A record number of early and mid-career professionals – 26 - are this year’s foot soldiers in the fundraising campaign for United Way of Delaware and Henry Counties. The Loaned Executives or “LEs” make one-on-one calls on the community’s top executives and their staffs, telling the United Way story.

 It is designed to be a sophisticated program for oftentimes young professionals, who learn the latest tools and techniques in sales and promotion, and a home-grown pool of philanthropic-minded and future nonprofit talent for United Way.

 Five have returned from last year’s class and Muncie Power Products has provided the largest single cohort, said Jennifer Stanley, Muncie native and United Way advocate who is helping lead this year’s class. This year’s co-campaign chairs – Liz Ludwig and Damon Elmore – are Muncie Power Product executives.

 “Many are new to the world of United Way and very interested in knowing more and connecting to the community,” Stanley said. “They are particularly interested in the networking piece, meeting other professionals and broadening their skills.”

 The Loaned Executives are one tool deployed community-wide to raise dollars for the 2019 fundraising campaign. And the stakes are high. United Way of Delaware County has exceeded its goal each of the last two years and it wants to keep the momentum. The Loaned Executives are among the front line soldiers, asking the community to make pledges to help UWDCHC reach its strategic goal – ending generational poverty through early childhood reading and education.